AI Powered Wholesale Sourcing.

We use AI to source high-margin products based on exactly what you want to stock, and deliver them direct to you.

We pre-filter goods that match your exact buying preferences from our global network of suppliers, so you can spend less time trawling through spreadsheets and more time focusing on your customers.

Optavex for

See how Optavex finds the best opportunities for different retailers.

High ROI SKUs

We pull the highest ROI goods from our supplier network based on your preferences (30/90/180 day average vs current buy box price) so you get a great return on the dollars you spend with us.

No more searching for suppliers

Let our AI use your buying criteria to find great products from across our large supplier base of manufacturers and distributors. No more wasted time searching for suppliers with limited information about their stock lists.

No time wasted in spreadsheets

Our AI learns your buying preferences so we only present you with SKUs that you'll want to stock. No more wading through spreadsheets that don't work from suppliers who don't understand your business.

Prepped and sent directly to Amazon

Choose DDP-Amazon, and we'll handle labelling and prep for you. Save on freight and never have to chase a prep centre again.

Global supply, simplified

We include all import costs and tariffs in our pricing, quoting you the price DDP to your facility. Access wide-ranging suppliers without wasting time trying to work out the true cost of internationally-sourced goods.

Dynamic restocking

We can integrate with your Amazon store to track inventory and provide you with automatic restocking accounting for lead times. Never run out of best selling items and avoid overstocking if something's moving more slowly.

👨‍💼
Meet John — FBA Seller
Health & Beauty specialist, focused on high-ROI, reorderable products.

💰 ROI Requirements

15%
Minimum ROI based on current buy box price

🏷️ Brand Access

Neutrogena, Dove
Currently gated in these brands, open to others

📊 BSR Requirements

Below 200k
Maximum Best Sellers Rank for product opportunities

🔄 Reorderable Products

Required
Only show products that can be reordered consistently

⚠️ Dangerous Goods

Excluded
Not enrolled in Amazon's dangerous goods program

🌎 Marketplace

US Only
Currently focused on US marketplace with East region fulfillment

How Optavex Works for John

Follow the journey from onboarding to growth

Initial Profile

John books a call and fills out his key details:

  • Store type: Amazon FBA seller
  • Category: Health & Beauty; open to others
  • ROI targets: 15% minimum (using current buy box)
  • BSR target: below 200k only
  • Brands: gated in Neutrogena and Dove
Calibration Call
  • We review 3 sample SKUs using Keepa data, discuss why 1 of them doesn't work for John
  • We use this to discover additional requirements beyond those in his initial profile:
  • e.g. dangerous goods, geographies, preference for reordeable goods
Test Order
  • After the call, John receives a sample of SKUs tailored to his business
  • John selects 5 that work best
  • John uses our integrated prep and labeling service, with delivery to Amazon fulfillment centers
Follow-up and Optimization
  • We follow up with John to review his order peformance
  • We use this feedback to send him an even better, regularly updated selection of SKUs
Reordering and Stock Management
  • We track John's Amazon stock levels
  • We offer proactive restock suggestions
  • We introduce new opportunities that match John's criteria
  • We maintain a continuous feedback loop for improvement
  • John grows his inventory and profitability, and expands into new product categories

Ready to See Your Sourcing Matches?

Book a 30-minute call and walk away with at least 25 SKUs tailored to your preferences—or we'll let you know if we can't help.

Live SKU Review: We'll show you a real SKU and discuss if it fits your business.
Rapid Iteration: Based on your feedback, we'll pull up more SKUs until we find a match.
Profile Completion: We'll ask a few quick questions to finalize your buying profile.
Test Order Basket: You'll get a ready-to-go test order with at least 25 SKUs that fit your criteria.
If we can't find at least 25 SKUs that work for you, we'll tell you right away—no wasted time.
Book Your 30-Minute Sourcing Call

Cheaper prices

We source across millions of SKUs across a huge range of suppliers to give our customers the best prices.

Access more suppliers instantly

Let our AI use your buying criteria to find great products from across our large supplier base of manufacturers and distributors. No more wasted time searching for suppliers with limited information about their stock lists.

No time wasted trawling through supplier stock lists

Our AI learns your buying preferences so we only present you with SKUs that you'll want to stock. No more wading through spreadsheets or websites full of SKUs that don't work for you.

Your bespoke sourcing agent

Whether you want books that will be popular with 15 year old boys this summer, or the latest Dove shampoo, we can find it for you.

Global supply, simplified

We include all import costs and tariffs in our pricing, quoting you the price DDP to your facility. Access wide-ranging suppliers without wasting time trying to work out the true cost of internationally-sourced goods.

Dynamic restocking

We can integrate directly with your POS and stockkeeping system so we can automatically tell when you're running low and suggest restocking.

🏪
Meet Sarah — Brick & Mortar Retailer
Neighborhood variety store owner, focused on high-turnover, in-demand products for families and local shoppers.

💰 Margin Requirements

40% – 50%
Minimum retail margin to cover overhead and ensure profitability

🏷️ Category Focus

Health & Beauty, Toys & Games, Home Essentials, Seasonal
Primary categories for her store's assortment

📦 Case Pack Size

6–12 units
Prefers manageable case sizes for shelf stocking and inventory

⏱️ Turnover Rate

30–60 days
Targets inventory that sells through quickly for optimal cash flow

Brand Preferences

National Brands
Focus on established brands, open to trending new products

Exclusions

No closeouts or short-dated goods
Prefers products with consistent supply and shelf life

How Optavex Works for Sarah

Follow the journey from onboarding to growth

Initial Profile

Sarah books a call and fills out her key details:

  • Store type: Local Brick & Mortar variety store
  • Category: Health & Beauty, Toys & Games, Home Essentials
  • Margin targets: 40-50% minimum
  • Case pack size: 6-12 units preferred
  • Turnover rate: 30-60 days target
Calibration Call
  • We review 3 sample SKUs together, discuss why 1 of them doesn't work for Sarah
  • We use this to discover additional requirements beyond those in her initial profile:
  • e.g. seasonal trends, shelf space constraints, and brand preferences
Test Order
  • After the call, Sarah receives a sample of SKUs tailored to her business
  • Sarah selects 5 that work best
  • We ship her order to her store in a convenient time slot
Follow-up and Optimization
  • We follow up with Sarah to review her order performance
  • We use this feedback to send her an even better, regularly updated selection of SKUs
Reordering and Stock Management
  • We integrate with Sarah's POS system to track her stock levels
  • We offer proactive restock suggestions
  • We introduce new opportunities that match Sarah's criteria
  • We maintain a continuous feedback loop for improvement
  • Sarah grows her inventory and profitability, and expands into new product categories

Ready to See Your Sourcing Matches?

Book a 30-minute call and walk away with at least 25 SKUs tailored to your preferences—or we'll let you know if we can't help.

Live SKU Review: We'll show you a real SKU and discuss if it fits your business.
Rapid Iteration: Based on your feedback, we'll pull up more SKUs until we find a match.
Profile Completion: We'll ask a few quick questions to finalize your buying profile.
Test Order Basket: You'll get a ready-to-go test order with at least 25 SKUs that fit your criteria.
If we can't find at least 25 SKUs that work for you, we'll tell you right away—no wasted time.
Book Your 30-Minute Sourcing Call

High-Margin Products

We source products with strong margins to support your marketing costs and ensure healthy profits. Our AI analyzes market data to find opportunities with 40-60% margins.

Access more suppliers instantly

Let our AI use your buying criteria to find great products from across our large supplier base of manufacturers and distributors. No more wasted time searching for suppliers with limited information about their stock lists.

No time wasted trawling through supplier stock lists

Our AI learns your buying preferences so we only present you with SKUs that you'll want to stock. No more wading through spreadsheets or websites full of SKUs that don't work for you.

Your bespoke sourcing agent

Whether you want fast-selling toys for 3-6 year olds or the latest Dove shampoo, we can find it for you.

Global supply, simplified

We include all import costs and tariffs in our pricing, quoting you the price DDP to your facility. Access wide-ranging suppliers without wasting time trying to work out the true cost of internationally-sourced goods.

Inventory Management

Seamless integration with your Shopify store for real-time inventory tracking and automatic reordering to prevent stockouts.

👩‍💻
Meet Emma — Shopify Store Owner
Books & Stationery entrepreneur, focused on trending products with strong social proof and high margins.

💰 Margin Requirements

40% - 60%
Minimum margin to cover marketing costs and ensure profitability

🏷️ Category Focus

Books & Stationery
Specialized focus on trending books, planners, and stationery items

📦 Order Size

50-100 units
Optimal order size for testing and inventory management

How Optavex Works for Emma

Follow the journey from onboarding to growth

Initial Profile

Emma books a call and fills out her key details:

  • Store type: Shopify store owner
  • Category: Books & Stationery; open to others
  • Margin targets: 40-60% minimum
  • Order size: 50-100 units per SKU
  • Brands: Focus on trending products with strong social proof
Calibration Call
  • We review 3 sample SKUs together, and discuss why 2 of them don't work for Emma
  • We use this to discover additional requirements beyond those in her initial profile:
  • e.g. seasonal trends, audience-focus, and packaging preferences
Test Order
  • After the call, Emma receives a sample of SKUs tailored to her business
  • Emma selects 5 that work best
  • We deliver these to her logistics partner
Follow-up and Optimization
  • We follow up with Emma to review her order performance
  • We use this feedback to send her an even better, regularly updated selection of SKUs
Reordering and Stock Management
  • We integrate with Emma's Shopify store to track her stock levels
  • We offer proactive restock suggestions
  • We introduce new opportunities that match Emma's criteria
  • We maintain a continuous feedback loop for improvement
  • Emma grows her inventory and profitability, and expands into new product categories

Ready to See Your Sourcing Matches?

Book a 30-minute call and walk away with at least 25 SKUs tailored to your preferences—or we'll let you know if we can't help.

Live SKU Review: We'll show you a real SKU and discuss if it fits your business.
Rapid Iteration: Based on your feedback, we'll pull up more SKUs until we find a match.
Profile Completion: We'll ask a few quick questions to finalize your buying profile.
Test Order Basket: You'll get a ready-to-go test order with at least 25 SKUs that fit your criteria.
If we can't find at least 25 SKUs that work for you, we'll tell you right away—no wasted time.
Book Your 30-Minute Sourcing Call

High ROI SKUs

We pull the highest ROI goods from our supplier network based on your preferences (30/90/180 day average vs current buy box price) so you get a great return on the dollars you spend with us.

No more searching for suppliers

Let our AI use your buying criteria to find great products from across our large supplier base of manufacturers and distributors. No more wasted time searching for suppliers with limited information about their stock lists.

No time wasted in spreadsheets

Our AI learns your buying preferences so we only present you with SKUs that you'll want to stock. No more wading through spreadsheets that don't work from suppliers who don't understand your business.

Prepped and sent directly to Walmart

We can handle prep ourselves at competitive rates. Save on freight and never have to chase a prep centre again.

Tariffs included

For all international goods we cover import and tariffs in our pricing, quoting you the price DDP to your warehouse or into Walmart.

Dynamic restocking

We can integrate with your Walmart store to track inventory and provide you with automatic restocking accounting for lead times. Never run out of best selling items and avoid overstocking if something's moving more slowly.

👩‍💼
Meet Jessica — Walmart Seller
Health & Beauty specialist, focused on high-ROI, reorderable products

💰 ROI Requirements

10%
Minimum ROI based on 30-day average buy boxprice

🏷️ Pre-approved Categories

Currently unable to sell Fragrances, open to other Categories

📊 BSR Requirements

Below 150k
Maximum Best Sellers Rank for product opportunities

🔄 Closeouts

Preferred
Prefers closeouts as they tend to face less competition

⚠️ Hazardous Materials

Excluded
Not interested in selling any hazardous materials

🌎 Marketplace

US, Canada and Mexico
Selling on Walmart's US, Canada and Mexico Marketplaces

How Optavex Works for Jessica

Follow the journey from onboarding to growth

Initial Profile

Jessica books a call and fills out her key details:

  • Store type: Walmart seller
  • Category: Health & Beauty; open to others
  • ROI targets: 10% minimum (using 30-day average buy box)
  • BSR target: below 150k only
  • Marketplaces: US, Canada and Mexico
Calibration Call
  • We review 3 sample SKUs using PriceLasso data, discuss why 1 of them doesn't work for Jessica
  • We use this to discover additional requirements beyond those in her initial profile:
  • e.g. hazardous materials, geographies, preference for closeouts
Test Order
  • After the call, Jessica receives a sample of SKUs tailored to her business
  • Jessica selects 10 that work best
  • Jessica uses our integrated prep service, with delivery to Walmart fulfillment centers
Follow-up and Optimization
  • We follow up with Jessica to review her order performance
  • We use this feedback to send her an even better, regularly updated selection of SKUs
Reordering and Stock Management
  • We track Jessica's Walmart stock levels
  • We offer proactive restock suggestions
  • We introduce new opportunities that match Jessica's criteria
  • We maintain a continuous feedback loop for improvement
  • Jessica grows her inventory and profitability, and expands into new product categories

Ready to See Your Sourcing Matches?

Book a 30-minute call and walk away with at least 25 SKUs tailored to your preferences—or we'll let you know if we can't help.

Live SKU Review: We'll show you a real SKU and discuss if it fits your business.
Rapid Iteration: Based on your feedback, we'll pull up more SKUs until we find a match.
Profile Completion: We'll ask a few quick questions to finalize your buying profile.
Test Order Basket: You'll get a ready-to-go test order with at least 25 SKUs that fit your criteria.
If we can't find at least 25 SKUs that work for you, we'll tell you right away—no wasted time.
Book Your 30-Minute Sourcing Call