Last Updated: July 10, 2025

Introduction

Pimlico Trading, Inc. ("we," "our," or "us"), operating under the brand name Optavex, is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

Please read this Privacy Policy carefully. By accessing or using our services, you acknowledge that you have read, understood, and agree to be bound by all the terms outlined in this Privacy Policy.

Information We Collect

Personal Information

We may collect personal information that you voluntarily provide to us when you:

  • Register for an account
  • Apply for our services
  • Sign up for our newsletter
  • Contact our customer support
  • Participate in surveys or promotions

This information may include:

  • Name
  • Email address
  • Phone number
  • Business name and address
  • Job title
  • Business website URL
  • Marketplace seller IDs

Business Information

As part of our service, we collect information about your business operations, including:

  • Product categories you sell
  • Sales performance metrics
  • Inventory levels and needs
  • Business goals and preferences

Automatically Collected Information

When you visit our website or use our platform, we automatically collect certain information about your device and usage patterns. This may include:

  • IP address
  • Browser type and version
  • Operating system
  • Device information
  • Pages visited and time spent
  • Referring websites
  • Click patterns
  • User interactions and feature usage (via PostHog analytics)
  • Conversion events (via advertising pixels from Google Ads, Reddit Ads, and LinkedIn Ads)
  • Ad interaction data (clicks, impressions, etc.)
  • General location data (city/country level)

How We Use Your Information

We use the information we collect for various business and commercial purposes, including:

  • Providing and maintaining our services
  • Matching you with relevant inventory opportunities
  • Processing transactions and payments
  • Improving our platform and user experience
  • Communicating with you about our services, updates, and promotions
  • Responding to your inquiries and support requests
  • Analyzing usage patterns and trends
  • Preventing fraudulent activities and security breaches
  • Complying with legal obligations
  • Measuring advertising campaign effectiveness and optimizing marketing efforts
  • Personalizing your experience and providing relevant content

For detailed information about how we use specific tracking technologies, please see the "Cookies and Tracking Technologies" section below.

How We Share Your Information

We may share your information with the following categories of third parties:

Service Providers

We may share your information with third-party vendors, service providers, and contractors who perform services on our behalf, such as payment processing, data analysis, email delivery, hosting, and customer service.

Analytics and Advertising Partners

We share certain information with analytics and advertising partners to help us understand user behavior and optimize our marketing efforts:

  • PostHog: We share usage data with PostHog to analyze platform performance and user behavior
  • Google Ads: We share conversion data with Google to measure advertising campaign effectiveness
  • Reddit Ads: We share conversion data with Reddit to measure advertising campaign effectiveness
  • LinkedIn Ads: We share conversion data with LinkedIn to measure advertising campaign effectiveness

These partners may use this information in accordance with their own privacy policies, which we encourage you to review.

Business Partners

With your consent, we may share your business information with suppliers and brands in our network to facilitate inventory matching and transactions.

Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., court orders, government requests).

Business Transfers

If we are involved in a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.

Data Security

We implement appropriate technical and organizational measures to protect the security of your personal information. However, please be aware that no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information, including:

  • The right to access and receive a copy of your personal information
  • The right to rectify or update your personal information
  • The right to request deletion of your personal information
  • The right to restrict or object to processing of your personal information
  • The right to data portability
  • The right to withdraw consent

To exercise these rights, please contact us using the information provided in the "Contact Us" section below.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect and store information about your interactions with our website and services. These technologies help us understand how you use our platform, improve our services, and provide relevant advertising.

Types of Tracking Technologies We Use

PostHog Analytics

We use PostHog to analyze how users interact with our platform. PostHog collects information such as:

  • Pages visited and time spent on each page
  • User interactions and feature usage
  • Device and browser information
  • User journey and navigation patterns

This data helps us improve our platform and user experience. You can learn more about PostHog's privacy practices at https://posthog.com/privacy.

Google Ads

We use Google Ads conversion tracking to measure the effectiveness of our advertising campaigns. Google Ads may collect:

  • Conversion events (such as form submissions and sign-ups)
  • Ad interaction data
  • Device and browser information
  • IP address and general location data

This information helps us optimize our advertising efforts and measure campaign performance. You can learn more about Google's privacy practices at https://policies.google.com/privacy.

Reddit Ads

We use Reddit's advertising pixel to track conversions from our Reddit advertising campaigns. Reddit may collect:

  • Conversion events (such as form submissions)
  • Ad interaction data
  • Device and browser information
  • Reddit account information (if you're logged in)

This data helps us measure the effectiveness of our Reddit advertising campaigns. You can learn more about Reddit's privacy practices at https://www.redditinc.com/policies/privacy-policy.

LinkedIn Ads

We use LinkedIn's advertising pixel to track conversions from our LinkedIn advertising campaigns. LinkedIn may collect:

  • Conversion events (such as form submissions)
  • Ad interaction data
  • Device and browser information
  • LinkedIn profile information (if you're logged in)

This data helps us measure the effectiveness of our LinkedIn advertising campaigns. You can learn more about LinkedIn's privacy practices at https://www.linkedin.com/legal/privacy-policy.

Managing Your Privacy

You can control these tracking technologies through various methods:

Note: Disabling these tracking technologies may limit your ability to use certain features of our platform and may affect the personalization of your experience.

Third-Party Links

Our website and services may contain links to third-party websites, plugins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy practices.

Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date.

Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Email: info@optavex.com

Mailing Address: 2261 Market Street STE 22645, San Francisco, CA 94105

Phone: (415) 634-7841

Legal Entity: Pimlico Trading, Inc.