How Optavex works
Optavex is the distributor connecting online retailers with brands.
Retailers find really profitable products from over 1,000 brands, while brands grow by reaching new markets and channels.
Retailers buy from Optavex
Online retailers buy products from Optavex that they can profitably resell in their store.
Brands sell to Optavex
Brands sell Optavex wholesale volumes of their products; Optavex resell these to our retailers.
How Optavex works for brands
Optavex opens an account
Optavex opens a trade account with you to buy large volumes of your products.
Optavex places orders
Optavex will place large, regular orders for your products and collect them directly from your factory or storage warehouse.
Optavex sells your products in underserved channels
Optavex will identify channels where your products are in demand but insufficiently supplied and sell your products to retailers serving those channels.
How Optavex works for Retailers
Sign up to buy
Optavex is free to join. Provide basic info about your business, and start browsing products immediately.
Have an onboarding call
We will set up your user account so that our wholesale storefront shows you the products that work for your online store. This should make it easy for you to browse our catalogue without spending time on products that won’t work, so you can put together your first order smoothly.
Order with confidence
Our wholesale storefront will display products curated for your online store, at prices where you’ll make at least a 10% ROI. Put together a small $5,000 order with your favourites, and press buy. We’ll take a deposit to reserve the stock, and you’ll pay the balance once your goods are prepped and ready to ship.