Optavex
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Privacy Policy

Last updated: 18 June 2026

Pimlico Trading, Inc. (“we,” “our,” or “us”), operating under the brand name Optavex, is committed to safeguarding your privacy. This policy explains how we collect, use, disclose, and protect information when you visit our website or use our services.

By using our website or services, you acknowledge that you have read and understood this Privacy Policy.

Information we collect

Personal information you provide

  • Name, email address, and phone number
  • Business name, address, job title, and website URL
  • Marketplace seller IDs

Business information

  • Product categories you sell
  • Sales performance metrics and inventory levels
  • Business goals and preferences

Information collected automatically

  • IP address, browser type and version, operating system, and device information
  • Pages visited and time spent on the site
  • Referring websites and click patterns
  • User interactions captured via PostHog analytics
  • Conversion events from Google Ads, Reddit Ads, and LinkedIn Ads pixels
  • General location data (city/country level)

How we use your information

  • Provide, operate, and maintain our services
  • Match you with relevant inventory opportunities
  • Process transactions
  • Improve our platform and your experience
  • Send you service communications, updates, and promotions
  • Respond to your customer-support requests
  • Analyze usage and identify trends
  • Detect, prevent, and address fraud and security issues
  • Comply with our legal obligations
  • Measure the effectiveness of our advertising campaigns
  • Personalize your experience

How we share your information

Service providers. Vendors that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting, and customer service.

Analytics and advertising partners. PostHog (usage data analysis), Google Ads, Reddit Ads, and LinkedIn Ads (conversion data).

Amazon information is excluded. We never share data obtained through the Amazon Selling Partner API with these analytics or advertising partners.

Business partners. Suppliers and brands, with your consent, for inventory matching.

Legal requirements. Where disclosure is required by law or by a competent authority.

Business transfers. Your information may be transferred as part of a merger, acquisition, or sale of assets.

Connected Amazon accounts (Selling Partner API)

What is accessed

  • An OAuth refresh token authorizing API access
  • Your Amazon selling-partner identifier
  • Per-product listing-restriction status

Access is limited to the non-restricted “Product Listing” role only. We do not access order, customer, financial, or other personally identifiable information from your Amazon account.

How it’s used

Amazon information is used solely to display product listing eligibility within the Optavex app. We do not use Amazon information for advertising or marketing, and we do not sell it or share it with our analytics or advertising partners.

Storage and security

Amazon information is processed and stored in Amazon Web Services (US East region). Refresh tokens are encrypted at rest, all data is transmitted over TLS, and access is restricted on a least-privilege basis.

Retention and deletion

Amazon information is retained while your account remains connected. You can disconnect at any time via Account → Connections in the Optavex app, which revokes our access and deletes the stored tokens. Associated restriction data is deleted or anonymized upon disconnection or on request.

Security incidents

We report any security incident involving Amazon information to Amazon within 24 hours of detection.

Data security

We implement appropriate technical and organizational measures to protect the security of your personal information. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Your privacy rights

Depending on your location, you may have the right to:

  • Access and receive a copy of your personal information
  • Rectify or update your personal information
  • Request deletion of your personal information
  • Restrict or object to our processing
  • Data portability
  • Withdraw consent

To exercise any of these rights, contact us using the details below.

Cookies and tracking technologies

We use cookies and similar technologies to operate our site, analyze usage, and measure advertising. For full details — including each provider and how to opt out — see our Cookie Policy. In summary, we use PostHog for analytics and Google Ads, Reddit Ads, and LinkedIn Ads for conversion tracking. You can control these through your browser settings and the opt-out links provided in the Cookie Policy. Disabling these technologies may limit certain features and affect personalization.

Third-party links

Our website may contain links to third-party sites. We do not control these sites and are not responsible for their privacy practices.

Children’s privacy

Our services are not intended for individuals under the age of 18, and we do not knowingly collect personal information from children.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the “Last updated” date above.

Contact us

If you have questions about this Privacy Policy or our data practices, contact us at: